We have all been there. You schedule and confirm a meeting with someone and you block out 30 minutes or an hour and the first thing someone says at the start of the meeting is “I’ve only got 20 minutes.” The “perennial time scarcity problem” affects us all, but as this article from the Economist shows the problem has not gotten worse, just our perception. Regardless of the reality of “Time Poverty” the fact is that your customers still perceive a problem and as we all know perception is reality. Therefore if you are looking to improve customer satisfaction, employee retention and your own personal success you need to always consider how any initiative or existing policy affects time and how can you shave seconds and minutes off of any task or interaction. Little by little you will find that if you always factor time into your thinking you will see positive results. To understand this issue better READ MORE here.